Introducing Project Everywhere & Pepsi Refresh

PLEDGE YOUR SUPPORT TODAY!

Attention World,

People with disabilities are everywhere. In every sense of the word, we are everywhere. Sometimes you see us. Sometimes you don’t. We represent every nation, race, religion and sexuality. We are in your classroom, we are in your workplace, we are in your family.

We are truly everywhere, and it’s time to tell the world…

INTRODUCING PROJECT EVERYWHERE

3E Love is more than a t-shirt business. It’s taken time to fully understand the complete picture – the social message, the symbol, the people, and the corporate goals. It’s true, I make t-shirts, you buy them. Very simple in essence. But they only sell because of the power of the symbol and your willingness to embrace, educate, empower and love life. The t-shirts and other items sell because YOU love who you are and who your friends and family are. YOU want to tell the world that you are accepting of disabilities and share your story. No sale or promotional item that I whip up will change that formula for success to achieving our goals.

So, with that in mind – I unveil Project Everywhere.

The goal of the Project is no different than that of 3E Love. To spread our message and to spark the conversation of acceptance through our symbol on your t-shirt, bag, hoodie, etc. But, what I’ve never thought about until now is a goal or a measure of success!

So what I want more than anything, more than being successful at something I love doing, more than growing the company to hire my friends with disabilities and have a sweet office with a big fish tank and pet chimpanzee — is to put our symbol, a positive image of disability EVERYWHERE. If that happens, all of my personal dreams will come true – maybe even a bonus banana farm to feed my chimp. Even more so, if we can put our symbol everywhere, I believe that it will also open up doors and knock down social barriers for millions of others who are proud to be in the world’s largest minority. That I believe. That’s why I work 12 hours a day.

So that’s what Project Everywhere is all about — putting the International Symbol of Acceptance on every inch of the globe in some shape or form and setting out to do just that in a systematic way and measuring our progress as we go.

It might take 5 or 50 years, but it needs to be done. It will happen. Will you get into it?

The Official Goals of Project Everywhere
Every item sold or distributed will count as 1 symbol for tracking purposes (except buttons count for 1/5th of a symbol). Goals 3-5 are subject to change. County averages are weight-based from US Census population data (2000). Goals can be worked on simultaneously but the official corporate strategy of 3E Love will be to pursue them in the order presented.

GOAL 1

• 1 symbol in every zip code in the United States of America (41,315 zip codes)
• 200 each in Canada, United Kingdom, Australia

GOAL 2

• Average 10 symbols in every county in the USA (3,136)
• 100,000 total in USA
• 2,500 each in Canada, United Kingdom, Australia
• 100 each in Japan, China, South Korea, Russia, Germany, Spain, France, Ireland, Sweden, France, New Zealand, Italy

GOAL 3

• Average 25 symbols in every county in the USA (3,136)
• 250,000 symbols total in USA
• 5,000 each in Canada, United Kingdom, Australia
• 500 each in Japan, China, South Korea, Russia, Germany, Spain, France, Ireland, Sweden, France, New Zealand, Italy
• 100 each in South Africa, Egypt, Mexico, Brazil, Argentina, Saudi Arabia, Israel, Turkey, India, Japan, Pakistan, Indonesia, Philippines, Thailand, Poland, Serbia, Portugal, Greece, Finland, Norway, Taiwan

GOAL 4

• 500,000 symbols total in USA
• 10,000 each in Canada, United Kingdom, Australia
• 1,000 each in Japan, China, South Korea, Russia, Germany, Spain, France, Ireland, Sweden, France, New Zealand, Italy
• 250 each in the following countries: South Africa, Egypt, Mexico, Brazil, Argentina, Saudi Arabia, Israel, Turkey, India, Japan, Pakistan, Indonesia, Philippines, Thailand, Poland, Serbia, Portugal, Greece, Finland, Norway, Taiwan

GOAL 5

• 25 symbols in every other country except Antarctica.
• 1 sticker posted on a bathroom door at a science lab in Antarctica.
• 1 photo of the following wearing their heart on their sleeve: a President of the USA, Oprah Winfrey, Stephen Hawking, Mohammed Ali, Michael J Fox, Stevie Wonder, Oscar Pistorius, Marlee Matlin
• 50 photos of international celebrities wearing their heart on their sleeve.

Tracking Method
Over the next month or two, a new web site will be developed that will publicly track all geographical data and allow visitors to check their local statistics and engage in helping us reach these goals. In the long-term, we want to have a user driven site that will allow you to interact with one another and also become remote members of Team 3E!

Current Status
After 24 hours of data entry by some friends and I, we have tabulated every single online order since July 2009! We have distributed over 2,000 wheelchair hearts to over 850 zip codes in the USA! Approximately 90 wheelchair hearts have been distributed to 8 other countries. More than half of that has occurred since January 1st of this year. This represents 2% completion of GOAL 1!

What do you think?? Let me know your thoughts. Do you have ideas for additional goals to be worked into the Project? Do you have ideas on how these goals can be achieved? Comment or email me!

PEPSI REFRESH

All of the progress 3E Love has made in the past year has been done with only the help of cheap labor in the form of friends and family and with personal savings and credit cards! Realistically, we are going to have it to step it up a notch to achieve our goals outlined in Project Everywhere.

PepsiCo is giving up to $1,500,000 each month to individuals, non-profits, and small businesses (like 3E Love) who have a big idea that will positively impact their community.

So I am applying for their $250,000 grant level (only 2 winners per month) with the goal of completing the USA based agenda of GOAL 1 of Project Everywhere within 12 months. The best part is is that the winners are chosen democratically with your votes!

Assuming that my application is accepted to be in the April voting round, I am really going to need your help. So, if you have nothing to do and lots of time on your hands in April, I beg of you to get out the vote for me. We will be competing with HUGE organizations like the American Legion so if we are going to win, I am going to need lots of 3E Lovers!

PLEDGE YOUR SUPPORT TODAY!

Let’s do this. More updates coming!

Love,

3E Stevie